Life is all about the pursuit of “Melancholy Bliss”. You finally experienced a miracle. You finally got the drive to do something you had been postponing doing. In this so-called “hustle”, you realised that what you thought wanted all along wasn't actually what you liked. This is a piece I…

You glow your own way. Being alone. Keeping to yourself and not speaking much. Growing up, I experienced such behaviour being looked down upon. “That quiet is okay, as long as I wasn’t afraid to be loud” — this quote, from one of my favourite sitcoms — This is Us…

AI and Automation in Marketing: Views from Customer’s Perspective Yesterday, while using a D2C platform, I got a 50% off for a product I was sceptical to buy, the result of which I purchased the product! How was this possible? Through data. Through AI and Automation! …

Consult. Compare. Cajole. This is the vicious cycle you shouldn't fall into. These two cups are different. Different in their use, their appearance and their making. So are people, in general. Being from a populous country with loads of competition, it is difficult to not follow the cycle of Consult…

“My English teacher comes in, reads the chapter, makes us write some answers, and leaves.” The Indian Education System makes us rigid individuals and hampers our creativity. An example of the same is reflected in how we are not allowed to use the first person for stating our opinion or…

In the last decade, many companies have ventured into marketing that involves advocating that products are environmentally friendly. Why? Environmental Marketing, Eco-Marketing or Green Marketing, all are terms for promoting products and services on the basis of their real or perceived environmental benefits, assuming potential consumers perceive ‘greenness’ as a…

Is the tune of ‘Amul Doodh Peeta hai India’ or ‘Washing Powder Nirma’ (still) stuck in your head? You’re not alone. But have you ever wondered what made these “jingles” work? Let’s take a closer look. Firstly, we need to understand why advertisements are made. As per the 5-M Framework given by John Maloney, there are 5 things to explain the why, what and how of advertising campaigns, namely Misson, Money…