PinnedKrutikashriTo watch or not to watch?A really nerdy way to decide whether to watch a YouTube video or not.3 min read·Jul 31, 2022--1--1
PinnedKrutikashriThe PursuitLife is all about the pursuit of “Melancholy Bliss”.1 min read·Apr 3, 2022--3--3
KrutikashriIt’s the end of the story-wave. Will there be an end to the “tik-tok” wave as well?It’s the year 2016. Everyone jumps on Snapchat because it has new and exciting features like stories, streaks and what not.2 min read·Jun 4, 2023----
KrutikashriIs not strategizing a Strategy?The term “strategy” must have popped up in our fields in the past year or so. From jobs like content strategist to developing a strategy…2 min read·Sep 5, 2022----
KrutikashriAI and Automation in Marketing: Views from Customer’s PerspectiveYesterday, while using a D2C platform, I got a 50% off for a product I was sceptical to buy, the result of which I purchased the product…4 min read·May 1, 2022--1--1
KrutikashriThe (mostly downward) Spiral of SegregationConsult. Compare. Cajole. This is the vicious cycle you shouldn't fall into.1 min read·Apr 9, 2022----
KrutikashriWhy aren’t we taught to appreciate literature in our school lives?“My English teacher comes in, reads the chapter, makes us write some answers, and leaves.”2 min read·Mar 26, 2022----
KrutikashriThe Efficacy of Eco-MarketingIn the last decade, many companies have ventured into marketing that involves advocating that products are environmentally friendly. Why?3 min read·Mar 20, 2022----