PinnedTo watch or not to watch?A really nerdy way to decide whether to watch a YouTube video or not.Jul 31, 20221Jul 31, 20221
It’s the end of the story-wave. Will there be an end to the “tik-tok” wave as well?It’s the year 2016. Everyone jumps on Snapchat because it has new and exciting features like stories, streaks and what not.Jun 4, 2023Jun 4, 2023
Is not strategizing a Strategy?The term “strategy” must have popped up in our fields in the past year or so. From jobs like content strategist to developing a strategy…Sep 5, 2022Sep 5, 2022
AI and Automation in Marketing: Views from Customer’s PerspectiveYesterday, while using a D2C platform, I got a 50% off for a product I was sceptical to buy, the result of which I purchased the product…May 1, 20221May 1, 20221
The (mostly downward) Spiral of SegregationConsult. Compare. Cajole. This is the vicious cycle you shouldn't fall into.Apr 9, 2022Apr 9, 2022
Why aren’t we taught to appreciate literature in our school lives?“My English teacher comes in, reads the chapter, makes us write some answers, and leaves.”Mar 26, 2022Mar 26, 2022
The Efficacy of Eco-MarketingIn the last decade, many companies have ventured into marketing that involves advocating that products are environmentally friendly. Why?Mar 20, 2022Mar 20, 2022
